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show bag /’ʃoʊ bæg/ 

(countable noun) Usage note: This is the usual term used by all speakers.

A bag containing samples or items representing a company. Children like to buy show bags when they attend the Royal Adelaide Show and other shows. The term ‘show bag’ is often extended to refer to any bag with free items in it, such as a bag given at a university open day. The term is sometimes written as one word: showbag.

Example: I am grateful for the Freddo Frog show bag our friends brought back for me after their day at the Melbourne Show. ( 


Show bags containing children's toys at the Royal Adelaide Show

(photo by Ardian Setiawan)